What is Actinic?


SellerDeck Logo depicting the SellerDeck software company SellerDeck offers popular, affordable and easy-to-use ecommerce software and shopping cart software for selling online.


Founded in July 1996, SellerDeck is a company focused on developing ecommerce software. SellerDeck specialises in leading edge solutions for small and medium enterprises (SMEs) that want to sell online. These are sold through channel partners including web designers and developers, Internet Service Providers, web hosts and traditional IT VARs.

SellerDeck products are boxed software solutions for setting up and managing a secure online store. They combine a desktop application with server software, which provides a powerful and familiar PC-based user interface. 

The flagship product, SellerDeck Developer is a development tool for commercial web designers who deploy ecommerce solutions for SMEs and need an interface to Dreamweaver. For merchants SellerDeck offers SellerDeck Catalog: a complete business-to-consumer ecommerce solution with catalogue, shopping cart, ordering, payment, security and order processing included as standard. Building on Catalog's functionality, SellerDeck Business is a more sophisticated application for those wanting to integrate ecommerce and back-end systems. It is suitable for those selling B2B and/or B2C. SellerDeck Link and Digital Download are add-ons for Business. The former allows integration with popular accounts applications like Sage Line 50, QuickBooks and Exchequer Enterprise, and the latter enables stores to sell downloadable products like music, ebooks, films, etc. Users can obtain annual maintenance via purchase of SellerDeck Cover. 

Actinic, recognised as the UK ecommerce software market leader, is used on many thousands of live sites in 40 countries. Some of Actinic's better known UK users include the Royal Opera House, Lloyds of London, Robert Dyas, Bill Wyman, Royal Navy, Michel Roux's Waterside Inn, Help the Aged, Letts Diaries, Royal National Institute for Deaf People, Land of Leather, London College of Fashion, Anything Left-handed, Sunningdale and Royal St David Golf Clubs, Devon and Moray County Councils and many more.

NB: Information sourced from www.actinic.co.uk with kind permission.